Researching UX: Analytics is available in print and digital versions.
What the book is about
Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far.
What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve user experience.
Who it’s for
The book is written primarily for people who work in UX. The main audience is UX designers and researchers however, it should be of interest to anyone who wants to gain a better understanding of how people use their websites, and who those people are. The content of the book is really accessible. It doesn’t assume any prior knowledge of website analytics so it’s suitable for regular users of analytics package who want to know how it applies to their audience as well as those who are new to analytics. Amongst other things readers can learn where analytics sits in the UX process, how to use analytics to find potential areas for improvement and how to measure website changes.
If you want to know more..
Please get in touch if you want to know more about the book, or would like to discuss my training or consultancy services.