A day-long workshop to help demystify UX with practical tips on how you can improve the user experience of the websites and apps you work with.

User Experience is playing an increasingly important role in SEO and other marketing disciplines. This course, the only one of its kind in the UK, will help demystify UX for people working in marketing. The training will give practical tips on how to improve the usability of the websites that you work on.

Venue: In person or remote, read about my remote training
Cost: Dependant on requirements
More information: Get in touch with your requirements

About the workshop

Throughout the day, we’ll cover:

  • What UX is, and why it matters
  • What processes are used by UXers
  • How good UX can positively impact your SEO
  • How you can use UX tools and techniques to improve your website

If there are specific things you’d like to see covered in the workshop, or you have any questions please email me.

The course is limited to a maximum of ten participants, so you’ll get plenty of opportunity to ask questions and get specific advice for your needs.

Specific activities & outcomes

Course outline:

An intro to UX

  • What is UX?
  • Why is UX important?
  • How you can get involved
  • Dealing with UXers

Common UX methods

  • Analytics for UX
  • User testing
  • Stakeholder interviews
  • Design psychology
  • Personas (marketing Vs. design)
  • Measuring UX

UX for SEO

  • Why UX matters
  • Dispelling myths
  • Quick wins
  • Where landing pages sit in the User’s Experience
  • Consistency of messaging

UX for conversions

  • Differences between UX and CRO
  • Common CRO methods
  • Measuring results

Who is this for?

All marketing professionals who would like to improve their understating of user research and design.

  • SEO practitioners
  • Marketing managers
  • Content managers
  • Copywriters

Not sure if this workshop is right for you? Please get in touch and we can discuss your particular needs.

Register your interest

Please complete the form below to register an interest and I will get in touch to discuss your requirements

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About Me

This workshop is being run by UX Consultant and analytics specialist Luke Hay. During the past 15 years in the industry Luke has done plenty of qualitative user research for a wide range of clients but is also an expert in analytics. 

Luke has:

  • been using Google Analytics for 10+ years
  • trained a wide-range of people on how to get the most from Google Analytics
  • analysed over 100 different websites
  • used analytics to inform major design changes

Luke currently works part time as the User Research director at Fresh Egg and spends the rest of his time offering user research and analytics consultancy. 


“The pace was really good, the day was packed full of useful tips and it was nice to go home feeling like I’d learnt loads but not feeling exhausted.” 

—Martyn McDermott, UX Designer

“The workshop and activities were well devised and easy to follow. Luke used relevant and realistic examples to illustrate points.” 

—Rachel Smith, User Experience Lead

“Luke’s training gave me a very solid and clear grounding in how to work with Google Analytics – his process is very methodical and helpful” 

—Ellen de Vries, Freelance Content Strategist

“Luke provided clear and structured training, taking the team from novices to competent Google Analytics users in a short space of time” 

—Laura Bevans, Wired Sussex

“We found the Google Analytics training session really useful and wouldn’t hesitate in recommending Luke’s services to our clients” 

—Stuart Bellis, Code 7

“Thanks again for the excellent workshop. As a now former and rather ashamedly absolute novice, that was exactly what I needed.”

—Michael Dravnieks, UX Consultant

“Luke clearly explained the basics of Google Analytics and helped us to understand some more technical aspects that we were able to apply to our business to track user journeys. We were very impressed with Luke’s knowledge as well as his calm delivery.“

—Victoria Clowe, The Pensions Regulator

“This was a great course that started with the basics and built onto increasing your knowledge. Having a small group is great so you can be more interactive and get individual attention.

Natalie Wilcox, Groupon