The book which I’ve been working on has now been published. Reviews so far are good, which is a relief! I’ve no idea on how sales are going yet but I should get an idea of that over the next couple of months. This post isn’t really about my book (well, maybe a bit) instead it’s more about how I came to write the book and the process of writing. I hope it’ll be useful for people who are considering writing.
2016 has been a funny year. We’ve had a few very dubious political decisions, a slew of celebrity deaths and we’ve seen Brighton and Hove Albion narrowly missing out on promotion to the premier league. For me personally it’s been quite an eventful year.
Content Grouping is an often overlooked feature of Google Analytics. It’s one that, on the face of it, doesn’t look particularly exciting but if used correctly it can be a really useful addition to your analysis. Content Grouping gives analysts more control over their data than ever before.
Often users will have to go through steps to convert on your website. In these instances it’s important to monitor how easily they are able to complete all of these steps, and whether any of the steps poses a major barrier to conversions. One of the best ways to monitor multi-step processes is by using funnels in Google Analytics. Funnels are set up on Goals as a way to give additional insight into user behaviour.
I’m working with AbilityNet at the moment to help them analyse how people are using their website. It’s great to be working with Mark from AbilityNet again after working with him on a UX Brighton accessibility event and on an accessibility eBook that I wrote for No Pork Pies. AbilityNet offer a range of user testing services including helping people recruit disabled users.
The term ‘marginal gains’ was popularised by Dave Brailsford, Performance Director for Team Sky and Team GB. His vision was to improve all aspects of his team’s performance by just 1% leading to an aggregation of marginal gains, which would add up to something big. He was right. Bradley Wiggins won the Tour De France for Team Sky, and Brailsford’s Olympic team won a staggering 70% of the cycling gold medals at London 2012. Although it’s a very inspiring story, this blog post isn’t about the positives of marginal gains; instead it’s about how they can be measured in terms of website performance. With CRO largely reliant on proving the benefit of website changes, how can these marginal gains be measured, and if they can’t be measured are they still valid?Analytics, CRO, UX
2015 was a pretty busy year for me. I started a new job, took on some really interesting freelance work, ran the first ever UX Brighton workshop and worked in Sydney for a few months. As the year draws to a close it’s time to start planning for 2016…Google Analytics, Plans, UX
I’ve not blogged for a while, mainly because I’ve been pretty busy! I’ve been working four days a week in my new(ish) role at Fresh Egg as their Senior Conversion Strategist, as well as keeping busy on freelance projects. I’ve been doing various small bits of consultancy, as well as some standard GA training. I’m also currently working on an interesting UX project with my friends at No Pork Pies. As well as all of that I’ve recently just run the first ever UX Brighton Workshop; Analytics for UX.Google Analytics, Training, UX
As the year draws to a close it’s a time when a lot of people take stock of their website activity. Do you know how your website has performed in 2014? Do you know which pages have been popular and which have been gathering dust? Maybe you have some ideas but would like to find out more about how people are using your site and how it could be improved?Google Analytics, Training
Last week was a big week for UX in Brighton, with the UX Brighton Conference and UX Camp Brighton taking place over the course of two days. Both events have been running for several years now and have become Brighton institutions, attended by hundreds, with many attendees coming from outside of the UK. The conference includes world-class speakers covering fascinating topics while the ‘camp’ is an unconference where all attendees have the opportunity to host a session.Events, UX